Visuelles Denken

I like viznotes, I think they’re an excellent solution in between doodling and doing murals. Will try that out at the next conference where I’ll do graphic recording. This example has a bit different because it has a specific purpose. You can find out more below the pictures.

A most interesting project came through Somnio, an Austin-based sales and marketing company that was hired by HP to support a sales training. Somnio specializes in unique sales and marketing solutions, so their idea was that BrightSpot create twitpics – pictures that could be periodically tweeted to the participants of a sales training to (1) keep them interested, (2) reinforce the content, and (3) use an empathetic Twitter persona to relate to the experience that many of the participants were probably having. Somnio wanted a visual narrative that reflected the (probable) emotional ride of the employees and they wanted it to look like handwritten notes coming out of someone’s notebook. So Erik Kuntz, BrightSpot’s principal illustrator, took on that project and did, as always, a superb job. (And consequently, created a new Brightspot offering – TWEETNOTES.) Did I just invent a new word? Doubtful. But I love the output.

This entry was posted on Thursday, November 12th, 2009 at 3:56 pm and is filed under Visual Notetaking, Visual Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.